BY BOB GATTY
The Bryce Corp. prides itself on tradition.
Family-owned and operated since 1969, the
company’s values are deeply entrenched in
the practices of service, excellence and innovation that
were William H. Bryce Jr’s foundational tenants.
Enter Sean Bowie and Stephen Perkins, the fourth
generation of Bryce Corp.’s owner/operators. Married
to current owner Thomas J. Bryce’s two daughters, Mr.
Bowie and Mr. Perkins have brought their combined
business experience of more than 20 years to lead the
family-owned company. It is through this dynamic com-
bination of new leadership that Bryce suddenly finds
itself in the midst of revitalization.
“Our objective is to continue to drive our business
forward in order to accommodate the needs of the
next generation of snack food manufacturers while we
maintain the spirit of responsive service and innova-
tion that our company has built its reputation on,” Mr.
Added Mr. Bowie, “We are always investing, research-
ing and looking for better ways to serve our customers.
In business you have to do that. Our snack customers
have focused their growth outside of the snack aisle,
across the entire grocery store and into dramatically
different market channels. Bryce has focused its in-
novation and its capabilities to support those changing
needs. We are not looking to just be responsive; we are
looking to be proactive — all the while maintaining the
personal service and accessibility we are known for.”
The snack food market is the cornerstone from which
Bryce Corp. has built its business and remains both
an integral part of their customer demographic and a
major point of pride.
Its expertise in the production of salty-snacks bags
has shaped the evolution of the package, from its initial
waxed paper design to the sophisticated structures of
today. The company has successfully produced polypro-
pylene, polyethylene and polyester laminations for use
in this market and continues to strive for advances in
“Without the snack food market, we would not be the
company that we are today,” Mr. Bowie said. “We value
our relationships with our customers and have been
investing to maintain our leadership role in this market
for years to come.”
While the change in the past 20 years has been
dramatic and fast-paced from both a materials and
technology standpoint, and although the core technol-
ogy is not likely to change, Bryce remains committed to
finding synergies between manufacturers and consum-
ers. The goal is an end-user experience that is visually
stunning and highly functional, Mr. Bowie added.
The company’s active participation with the Snack
Food Association (SFA) is no small part of this equation.
“There are so many developments that occur as far as
the wants of the consumer base that have a profound
effect on our business and our customers’ businesses,”
Tom Bryce said. “The SFA provides an unparalleled plat-
form for us to get all of our customers in one associa-
tion and allows us to have those personal and business
relationships that are so important to us. Through this
venue, we have the unique opportunity to collaborate
very effectively so that we can continue to provide the
highest level of innovation and service.”
While the company has diversified and moved into
markets beyond salty snacks, it has done so in order
mindfully to take the innovations they develop in
other markets and utilize them among their snack
“The most exciting aspect of developing technology
for markets outside the snack food industry is that we’re
able to provide even more unique packaging solutions
to our customer base. We take what we learn in other
industries and apply them here,” Mr. Perkins explained.
“Our goal is not just to be responsive to our customer
needs; we want to be proactive in introducing new
technology that a customer might not be aware of yet.
We don’t just want to be a customer’s converters and
printers of film; we want to be a collaborative partner.”
This is just another example of the evolving spirit of
the Bryce Corp.
According to Sean Shanley, the newly minted vice-
president of sales, “Our business has always prided
itself on our commitment to responsiveness and service, and we will continue to honor that commitment.
The fact remains that in today’s ever-evolving business
landscape, we have more opportunities to become an
indispensable resource to our customers, and we will
keep seizing those opportunities. Any service we can
provide to enhance our customers’ product lines, we
will. Snack foods are sold in more places in a grocery
store than any other product. The place where differentiation begins on that grocery store aisle is with
While it’s easy to label the things that have hap-
pened at Bryce Corp. as “change,” Mr. Perkins and Mr.
Bowie were reluctant to see it in such simplistic terms.
“The new leadership, new facilities, new organi-
zational structures signal a change, yes,” Mr. Bowie
acknowledged. “But what we’ve always done so well —
the service, the quality, the innovation — we’ll always
continue to do. It’s that we’re going to do more, do it
better and lead. We’ve always been known as leaders in
this industry, and we will continue to lead aggressively.
We just have a few new pairs of feet on the ground.”